Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
Fossil Consolidates Global Media With Assembly
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?
David Yurman Names PHD Global Media Agency of Record
The account moves away from mSix&Partners, and includes traditional and digital channels.
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
Agency leaders told ADWEEK how they knew it was time to fire their clients.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
9 Arguments Against Timesheets and for Modern Compensation Models
There are better, more collaborative ways for ad agencies to structure payments today.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
Dentsu Launches Its New Merkury for Media Platform
It's the group's planning and activation suite that leverages its Merkle data asset.
Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
The ad industry must understand the history of systemic racism before referencing diverse communities.